To conduct design science research (DSR) it is expected that some form of process model must be used, where each stage is explicitly outlined in the presentation of the research, with clear explanations. Since very few, if any, papers actually produces and presents DSR in such a manner, this provides an excellent opportunity to do so. Thus, this paper introduces a case study, where a DSR process model is utilised to produce and present DSR, where the focus is on building an evaluation framework for social media enabled collaborative learning environments (SMECLEs). This approach is imitable by other researchers who wish to produce high quality DSR, and present it in a fashion that is both easy to read, and understand, which helps to increase the standard of DSR being produced and presented.