THE UTILITY OF CONSUMER MOTIVATION RESEARCH

被引：0

作者：

GREGSON, RAM

机构：

来源：

BULLETIN OF THE BRITISH PSYCHOLOGICAL SOCIETY | 1958年 / 36期

关键词：

D O I：

暂无

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：39 / 39

页数：1

共 50 条

[1] THE UTILITY OF CONSUMER MOTIVATION RESEARCH
GREGSON, RAM
OCCUPATIONAL PSYCHOLOGY, 1959, 33 (02): : 111 - 126
[2] MOTIVATION RESEARCH AND THE CONFUSING CONSUMER
VANBORTEL, FJ
JOURNAL OF HOME ECONOMICS, 1956, 48 (01): : 22 - 24
[3] Research on Consumer Motivation for Luxury Products in China
Zheng, Zhe
ADVANCES IN TEXTILE ENGINEERING, 2011, 331 : 570 - 573
[4] The morphological approach for unconscious consumer motivation research
Ziems, D
JOURNAL OF ADVERTISING RESEARCH, 2004, 44 (02) : 210 - 215
[5] Mobilizing the depths of the market: Motivation research and the making of the disembedded consumer
Schwarzkopf, Stefan
MARKETING THEORY, 2015, 15 (01) : 39 - 57
[6] Identity-based motivation: Constraints and opportunities in consumer research
Shavitt, Sharon
Torelli, Carlos J.
Wong, Jimmy
JOURNAL OF CONSUMER PSYCHOLOGY, 2009, 19 (03) : 261 - 266
[7] Research on the Consumer Perception Utility Based on Electronic and Traditional Channels
Li, Yanxia
Peng, Geng
WSM: 2008 INTERNATIONAL WORKSHOP ON STRATEGY AND MARKETING, PROCEEDINGS, 2008, : 172 - 176
[8] Cloud Consumer Oriented Utility Model Research in Cloud Computing
Liu, Xiaoxiong
Zhao, Ding
Qin, Yunchuan
Tang, Zhuo
IEEE 12TH INT CONF UBIQUITOUS INTELLIGENCE & COMP/IEEE 12TH INT CONF ADV & TRUSTED COMP/IEEE 15TH INT CONF SCALABLE COMP & COMMUN/IEEE INT CONF CLOUD & BIG DATA COMP/IEEE INT CONF INTERNET PEOPLE AND ASSOCIATED SYMPOSIA/WORKSHOPS, 2015, : 1314 - 1318
[9] Marketing research of Ukrainian consumer motivation on high-tech market
Zhurylo, Viktoriia
Changes in Social and Business Environment, 2006, : 231 - 233
[10] MOTIVATION AND CONSUMER BEHAVIOR - BASIC MOTIVATIONAL RESEARCH - GERMAN - WISWEDE,G
MOLLER, C
KOLNER ZEITSCHRIFT FUR SOZIOLOGIE UND SOZIALPSYCHOLOGIE, 1966, 18 (03): : 606 - 607

← 1 2 3 4 5 →