Investigating the Contribution of Benefits and Barriers on Mammography Intentions of Middle Class Urban Indian Women: An Exploratory Study

Few studies on screening behaviors have examined socio-cognitive correlates of cancer beliefs for South Asian women to inform message design in health communication campaigns (Airhihenbuwa & Obregon, 2000). This exploratory study investigates the contribution of benefits and barriers in mammography intentions in a non-probability sample (N = 86) of urban Indian women recruited from 3 neighborhoods. Logistic regression analyses of cross-sectional data demonstrate that benefits of mammography significantly influence mammography intentions (p<.05), whereas barriers do not. In conclusion, support is found for emphasizing benefits of mammography for mammography intentions in the middle class urban Indian sample examined in the study.