THE NEW PRODUCT DEVELOPMENT PROCESS .2. IMPROVING THE PROCESS OF NEW PRODUCT DEVELOPMENT

被引：14
|
作者：
BARCLAY, I
机构：
[1] Department of Industrial Studies, University of Liverpool
来源：
R & D MANAGEMENT | 1992年 / 22卷 / 04期
关键词：
D O I：
10.1111/j.1467-9310.1992.tb01202.x
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper describes work on evaluating and improving the New Product Development Process (NPDP). The relevant results of a survey of current practice in NPDP within 149 companies are presented. The development and experimental application, within a commercial company, of a methodology for evaluating and improving the NPDP is also described.
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页码：307 / 317
页数：11
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