MARKETING MANAGEMENT IN AN ERA OF SHORTAGES

被引：8

|

作者：

CRAVENS, DW ^{[1
]}

机构：

[1] UNIV TENNESSEE,DEPT BUSINESS ADM,KNOXVILLE,TN 37916

来源：

BUSINESS HORIZONS | 1974年 / 17卷 / 01期

关键词：

D O I：

10.1016/0007-6813(74)90026-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：79 / 85

页数：7

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