PRODUCT-CONSUMPTION-BASED AFFECTIVE RESPONSES AND POSTPURCHASE PROCESSES

被引：1318
作者：
WESTBROOK, RA
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1987年 / 24卷 / 03期
关键词：
D O I：
10.2307/3151636
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：258 / 270
页数：13
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