AN EMPIRICAL-INVESTIGATION INTO THE IMPACT OF PRICE PROMOTIONS ON RETAIL STORE PERFORMANCE

被引：0

作者：

WALTERS, RG ^{[1
]}

RINNE, HJ ^{[1
]}

机构：

[1] BRIGHAM YOUNG UNIV,BUSINESS MANAGEMENT,PROVO,UT 84602

来源：

JOURNAL OF RETAILING | 1986年 / 62卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：237 / 266

页数：30

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