THE IMPLICATIONS OF ELECTRONIC POINT-OF-SALE TECHNOLOGY ON THE MARKETING OPERATIONS INTERFACE IN UK RETAILING

被引：0
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作者：
LYNCH, JE
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来源：
FRONTIERS OF MANAGEMENT | 1989年
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中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
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页码：127 / 139
页数：13
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