SECURITY OF TRADING TRANSACTIONS AS EXEMPLIFIED BY CEREAL PARTNERS POLAND TORUN-PACIFIC SP. Z O.O.

Having excellent products offered at prices acceptable to customers in the firm's portfolio is not a sufficient factor guaranteeing the achievement of economic success in the Polish realities of a free market. Nor is the access to modern technologies a sufficient condition. It is necessary to arrange such an organisation of the whole system of sales, distribution, and collection of dues, so as to secure the running by the firm of its trading transactions in a As exemplified by Cereal Partners Poland Torun-Pacific, manufacturer of breakfast cereal products, the way in which a firm may build an effective system of running securely the sales of its products is presented. The article introduces the issues related to the manufacture and distribution of food products in Poland (in this case the breakfast cereal flakes), in order to describe the mechanisms of preparing, running, and controlling the trading transactions, realised by the firm, basing on the legal possibilities and instruments arising from the currently binding regulations of the Polish law, regulating the business activity. The Author of this article has been the President of the company for many years, managing it since its privatisation i.e. since 1990.