JOURNALISM, BRANDING, FRANCHISING - SOME PROBLEMS OF COMMUNICATION

被引：0
|
作者：
Grigorivna, Cherednichenko Irina [1 ]
机构：
[1] Fac Philol & Journalism, Dept Journalism & Media Management Sticks, ISU, Karl Marx St 1, Irkutsk 664003, Russia
来源：
THEORETICAL AND PRACTICAL ISSUES OF JOURNALISM | 2012年 / 01期
关键词：
journalism; branding; franchising; communications;
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
The paper analyzes the problems fraynchayzinga in the media, vyde-lyayutsya problematic issues faced by the journalist-entrepreneur, trying himself in the franchise.
引用
收藏
页码：80 / 83
页数：4
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