RACIAL-DIFFERENCES IN PERCEPTIONS OF MEDIA ADVERTISING CREDIBILITY

被引：16

|

作者：

DURAND, RM ^{[1
]}

TEEL, JE ^{[1
]}

BEARDEN, WO ^{[1
]}

机构：

[1] UNIV S CAROLINA,COLUMBIA,SC 29208

来源：

JOURNALISM QUARTERLY | 1979年 / 56卷 / 03期

关键词：

D O I：

10.1177/107769907905600314

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

收藏

页码：562 / 566

页数：5

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