Visitors' profile in Santiago de Compostela: tradition and present

The aim of this study is to determine Santiago de Compostela's visitors profile and compare it with those of other cultural destinations worldwide. Based on ATLAS methodology and after 400 visitors were interviewed, the results reveal a traditional middle-aged cultural tourist who travels for vacation. It's more motivated by the atmosphere of the place than the actual acquisition of knowledge. Although historical architecture remains to be considered Santiago's main asset, the study shows an increasing interest in cultural activities that provide more creative and interactive experiences.