ADVERTISING RATES IN NEWSPAPERS

被引：0

作者：

GASKELL, A

机构：

来源：

ECONOMIST | 1960年 / 197卷 / 05期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：452 / 453

页数：2

共 50 条

[1] NATIONAL ADVERTISING IN NEWSPAPERS
Allen, Charles L.
JOURNALISM QUARTERLY, 1946, 23 (02): : 228 - 229
[2] NATIONAL ADVERTISING IN NEWSPAPERS
Brown, Lyndon O.
JOURNAL OF MARKETING, 1946, 11 (02) : 208 - 210
[3] Advertising in Newspapers Movement
de las Heras Pedrosa, Carlos
Jambrino Maldonado, Carmen
HISTORIA Y COMUNICACION SOCIAL, 2014, 19 : 847 - 860
[4] NEWSPAPERS ADVERTISING AND PROMOTION
Lowe, Frederick N.
JOURNAL OF MARKETING, 1950, 15 (01) : 119 - 120
[5] National Advertising in Newspapers
Brown, George H.
JOURNAL OF BUSINESS OF THE UNIVERSITY OF CHICAGO, 1947, 20 (01): : 45 - 47
[6] National Advertising in Newspapers
Silverman, R.
ECONOMIC JOURNAL, 1947, 57 (226): : 221 - 223
[7] Newspapers' standards for acceptable advertising
Rotfeld, HJ
Lacher, KT
LaTour, MS
JOURNAL OF ADVERTISING RESEARCH, 1996, 36 (05) : 37 - 48
[8] The advertising model of newspapers online
Cea Esteruelas, Nereida
ADCOMUNICA-REVISTA CIENTIFICA DE ESTRATEGIAS TENDENCIAS E INNOVACION EN COMMUNICACION, 2014, (07): : 49 - 68
[9] ADVERTISING PRESSURES ON NEWSPAPERS - A SURVEY
SOLEY, LC
CRAIG, RL
JOURNAL OF ADVERTISING, 1992, 21 (04) : 1 - 10
[10] Advertising Copy Requirements of Representative Newspapers
Pollard, James E.
JOURNALISM QUARTERLY, 1937, 14 (03): : 259 - 266