Pricing decision support: Optimising fares in competitive markets

被引：0

作者：

Vinod, B. ^{[1
,2
,3
,4
,5
]}

Narayan, C. P. ^{[6
,7
]}

Ratliff, R. M. ^{[4
]}

机构：

[1] Sabre Holdings, Southlake, TX USA

[2] i2 Technol, CRM, Dallas, TX USA

[3] i2 Technol, Revenue & Price Optimisat Business Units, Dallas, TX USA

[4] Sabre, Southlake, TX USA

[5] Airline Solut, Southlake, TX USA

[6] PricewaterhouseCoopers, Advisory Serv, London, England

[7] Sabre Airline Solut, Revenue Planning OR Grp, Southlake, TX USA

来源：

JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2009年 / 8卷 / 04期

关键词：

fare management; fare optimisation; tactical pricing; strategic pricing; proactive pricing; revenue management;

D O I：

10.1057/rpm.2009.12

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

Traditional airline fare management is focused on timely fare responses to competitor actions. As a result, the process is largely reactive with a focus on matching the rest of the marketplace. This paper presents a new framework for more intelligent decision making in both tactical and strategic pricing based on demand models and competitive impacts.

引用

页码：295 / 312

页数：18

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