MARKETING THEORY - CLASSIC AND CONTEMPORARY-READINGS - SHETH,JN, GARRETT,DE

被引：1

|

作者：

ZINN, W

机构：

来源：

JOURNAL OF MARKETING | 1987年 / 51卷 / 01期

关键词：

D O I：

10.2307/1251152

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：138 / 139

页数：2

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