DIMENSIONS OF HUMOR IN ADVERTISING

被引：0

|

作者：

LYNCH, MD ^{[1
]}

HARTMAN, RC ^{[1
]}

机构：

[1] UNIV MISSOURI,SCH JOURNALISM,COLUMBIA,MO

来源：

JOURNAL OF ADVERTISING RESEARCH | 1968年 / 8卷 / 04期

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：39 / 45

页数：7

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