EFFICIENCY OF SOCIAL NETWORKS IN ORGANIZATIONAL RECRUITING PROCESSES

Technological advances have affected the Human Resource Management, including the organizational recruitment process. The theoretical framework that justified the development of the purpose of the study addressed the following topics: Strategic Human Resources Management and recruitment; e-HR and virtual recruitment practices. This research is a case study applying exploratory and descriptive methodology and with quantitative approach. 45 recruiters from four different areas of the company ManpowerGroup. answered the questionnaire. The findings indicate the efficiency of social networks in the search and identification of candidates in the recruitment process compared to the use of other strategies. Considering the results, we suggest investigations that broaden the sample and the adoption of the mixed approach in the futures studies.