ENHANCING AND MEASURING CONSUMERS MOTIVATION, OPPORTUNITY, AND ABILITY TO PROCESS BRAND INFORMATION FROM ADS

被引：761
作者：
MACINNIS, DJ [1 ]
MOORMAN, C [1 ]
JAWORSKI, BJ [1 ]
机构：
[1] UNIV WISCONSIN, GRAD SCH BUSINESS, MADISON, WI 53706 USA
来源：
JOURNAL OF MARKETING | 1991年 / 55卷 / 04期
关键词：
D O I：
10.2307/1251955
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：32 / 53
页数：22
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